Assess the evidence to support the product
Critical review of the scientific studies and peer reviewed literature to support the claims of your product’s effectiveness and utility is an essential. A credible and compelling dossier that stands up to critical review by clinicians and health plan medical policy reviewers will help you gain coverage for your product.
Get insight from clinicians who have experience with the product and related products
It is essential to get validation by clinicians who may have worked with your company as consultants as well as independent academic and community clinicians who have used the product. It is also important to get value statements, if possible, by medical professional organizations and associations in support of the product’s effectiveness and utility.